Questions
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Online Portfolio
Penguin Perspective: Read your city
Where:
Brunel University
Keywords: Branding, Cities, Contextual Design, Group project, Wellbeing
Read your city
Penguin Perspective allows people to understand their environment through the people inhabiting it. It does this by allowing individuals to broadcast their location and information; either about themselves, what they are doing or information relating to the what is going on where they are. It uses GPS technology which is all but ubiquitous in the hyper connected world of 2023.
Making the branding work across the group was a test of our team working skills
The Penguin Perspective being used in context
This project started as a group investigation into the Penguin brand’s contribution to individuals’ wellbeing on a daily basis.The idea was to look fifteen years into the future using different analysis tools to gain the understanding needed to design individual products for Penguin.